White labelling is where you can re-brand the plugin that you install onto your WordPress sites for use with iControlWP.
By default, the WordPress plugin is called "iControlWP" and is labelled as such with our logo and our design. However, with the white labelling add-on you are free to modify the name of the plugin displayed on your WordPress sites, and also change any logos and any outbound links.
This lets you brand the service that you deliver to your customers around your own company and business.
For more information on white labelling, read the blog article here.